Nutri Tazón Escolar is a healthy breakfast alternative for kids. The branding and packaging design had to be friendly and attractive to children, while making the product reflect its healthy characteristics to parents. I also made some fun characters to highlight key nutritional facts about the product.

packaging

I'll be posting a photo of the actual product as soon as I can get my hands on one, but here's the design of the label.

illustration

The client wanted to highlight the nutritional advantages of the product in a way that was attractive and identifiable to children. Instead of regular objects, I thought it would be much more attractive to kids to present the objects as characters. The illustrations are below.

client

grupo russall

year

2014

type

branding design illustration