Having finished their annual Super Bowl survey, PSB asked us to design an infographic to show their findings in a fun, attractive way.

The finished infographic, which you can see below, was posted on PSB's site and sent to clients, and it was met with a fantastic reception.

The 'stages' are also bar graphs, which reflect the percentages of responses.

All illustration is custom-made. Players and fans have different 'clothes' on too.

The margaritas. That's all.

client

penn schoen berland

year

2014

type

design illustration